Creativity, Inc.

重要なポイント

• リーダーの本当の役割は、良い仕事を阻む見えない障害を取り除くこと
• 率直な意見は、人ではなく作品に向け、決定権を相手に残すことで生きる
• どんなアイデアも最初は不格好。生き残れる強さになるまで守り育てる
• 失敗は挑戦のコスト。安く済ませ、率直に認められる環境をつくろう
• すべては見えない。問題が早く届く仕組みを整える

このbitの内容

1. クリエイティブな仕組みを守る

   Ed Catmull spent his youth dreaming of making the first computer-animated feature film. When Toy Story finally released in 1995, he got his wish, and then felt oddly lost.

2. 遠慮よりも率直さ

   Pixar's most famous tool is the Braintrust. Every few months, a film's director shows a rough version to a room of experienced storytellers.

3. 生まれたてのアイデアは不格好

   Catmull is blunt about something most creative people hide: every Pixar film is bad at the start. Not a little rough, actually bad.

4. 失敗は安く、正直に

   Most organisations say they welcome failure and then punish it. Catmull wants failure treated as a normal cost of doing anything new.

5. リーダーにも見えないものがある

   One of the most humbling lessons in the book is that the boss's view of the company is always incomplete. People filter what they tell you.

6. 実践に移す

   Start with one change to how feedback flows. This week, show a piece of unfinished work to two or three people you trust, ask them to be honest about the work itself, and keep the decision in your hands.