重要なポイント
- You do not have to be a genius; you have to be findable and generous
- Share the process, not just the polished product, because people love seeing how
- Post one small thing every day and let the pieces add up to a body of work
- Tell good stories about your work, since the story changes what people see
- Teach what you know and give credit freely; it multiplies your reach
このbitの内容
- Being found beats being brilliant
Think of a talented cook in a small town whose food nobody outside the family has tasted. Now think of a decent cook who posts one recipe a day and has thousands of followers.
- Think process, not product
Most people only show the finished thing: the launch, the book, the award. Kleon argues the process is more interesting and far easier to share.
- Share something small every day
Daily sharing sounds exhausting until you see how small the unit can be. Kleon suggests asking one question at the end of each day: what did I work on today that I could show?
- Tell good stories and teach
Work does not speak for itself. The same painting sells for more with a compelling story behind it, and the same code gets more stars with a clear readme.
- Take the punches and stick around
Putting work in public means some people will not like it, and a few will say so rudely. Kleon's advice is to expect it, to distinguish between criticism of the work and attacks on the person, and to keep going.
- 実践に移す
This week, register a simple website or profile with your own name and put three things you have made on it. Each evening, post one small piece of your process, a sketch, a paragraph or a lesson learned, and stop at one.
6つの方法で学ぶ
この本のために、Visualize、Mind Map、Practice、Scenario、Challenge、Reviewが用意されています。
音声読み上げ
MichaelまたはBellaによるこのbitの朗読を聴きましょう。
クイズとフラッシュカード
読んだ内容をテストし、間隔反復で記憶に定着させましょう。
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