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BBAALLYear 2 · Semester 1Mandatory core

Marketing Management

Study this course in Bits N Pices

Units · 6

  • Marketing concepts & environment
  • STP
  • Product & branding
  • Pricing
  • Place & channels
  • Promotion & digital

Project

Write a go-to-market plan for a real D2C brand

BBA

Quiz and flashcards

Test what you read and keep it with spaced repetition.

Bits AI

It answers about the book, the section, the quiz question you are on.

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