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MBAALLYear 1 · Semester 1Mandatory core

Marketing Management (MBA)

Study this course in Bits N Pices

Units · 6

  • Marketing strategy
  • Consumer behaviour
  • STP & positioning
  • Product & brand
  • Pricing & channels
  • IMC & digital

Project

Full marketing plan for a category entry

MBA

Quiz and flashcards

Test what you read and keep it with spaced repetition.

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