The Art of War

Principais ideias

• The highest skill is making the battle unnecessary, not winning it
• Conheça a si mesmo e ao seu oponente com franqueza antes de qualquer luta
• Ataque onde o outro lado não espera e seja imprevisível
• Campanhas longas esgotam a todos; prefira a rapidez à perfeição lenta
• Um líder precisa de cuidado e rigor, sem fraquezas de temperamento fáceis de explorar

Dentro deste bit

1. A ideia central

   Sun Tzu was a general in ancient China, and the 13 short chapters credited to him have been read by soldiers, chief executives, cricket captains and startup founders for roughly 2,500 years. Lionel Giles's 1910 translation is the one most English readers know.

2. A melhor vitória não precisa de batalha

   Sun Tzu ranks ways of winning. Lowest is besieging a walled city, which drains months and men.

3. Conheça a si mesmo, conheça o outro lado

   Sun Tzu's most quoted principle is that if you know your enemy and know yourself, you need not fear the outcome of many battles; if you know only yourself, you will win some and lose some; and if you know neither, you are in danger every time. The book opens with a checklist for this kind of calculation: which side has the moral cause and unity, which understands the weather and terrain, which has the abler commander, which has better discipline and supply.

4. Seja moldável como a água

   Sun Tzu treats deception and flexibility as the heart of strategy. Show weakness where you are strong and strength where you are weak.

5. Rapidez, custo e o caráter do general

   Sun Tzu says he has never seen a long war that benefited any country. Prolonged campaigns exhaust the treasury, blunt the weapons and dampen morale, and they invite other enemies to move.

6. Coloque em prática

   This week, before your next confrontation at work or home, ask whether you can make the fight unnecessary by changing the conditions instead of winning it. Write an honest two column assessment of one competitive situation: your real strengths and weaknesses, and theirs, based on evidence rather than hope.